It´s a great pleasure to introduce my new book.

Probably, this is one of the most beautiful books on beauty. Drawing on cutting-edge research at the intersection of marketing and neurosciences, this book examines the neuroscientific evidence for how the brain processes beauty and the sublime.

This work articulates the implications beauty has on marketing and brand management.

Additionally, it offers a glimpse of how beauty may evolve, and its marketing implications for brand strategy in the coming decades.

You will be delighted and find a rich source for fantastic exploration and discovery!

You can find the book Amazon and Barnes and Noble